We take data security seriously
This is important for several reasons – mostly to ensure the safety of your personal data, but also to ensure that www.primo.com is compliant with the General Data Protection Regulation (GDPR) valid from May 25th 2018.
This policy applies when visiting all the following domains hosted on this site:
General Data Protection Regulation (GDPR)
GDPR is a European Union law intended to strengthen and unify data protection rules and rights for the benefit of EU citizens.
GDPR applies to EU organiSations and to non-EU organizations (of any size) that provide goods and services to the EU or that utilise tracking technologies (like cookies or tracking pixels) to monitor EU users’ behavior.
You can read more about the EU GDPR here: http://data.consilium.europa.eu/doc/document/ST-5419-2016-INIT/en/pdf
Personal information – what we collect
Through a collection of web technologies, this site offers a variety of features and applications intended to communicate information about Primo’s products and service, our company in general and our relationships with clients/customers and suppliers.
You are always free to block, delete or disable any of these technologies if your browser, installed application or device so permits.
However, if you decline cookies or other similar technologies, you may not be able to use certain features, services or tools.
In general, these technologies allow our site and tools to store relevant information in your browser or device and utilize the information in order to identify you or your terminal to our servers and systems.
Where applicable, we will protect cookies and other similar technologies to help ensure that only we and/or our authorized service providers can access and interpret them.
Our website collects and uses your personal information for the following reasons:
This website utilizes Google Analytics (GA) to track an monitor user interaction. This data will be used to determine the number of people using our site, to better understand how they find and use our website and to see their journey through the site.
GA data such as your geographical location, device, internet browser etc. is recorded but none of this information identifies you as a person.
GA also records your device’s IP addres which potentially could be used to identify you, but Google does not share this information with us.
Learn more about Google Analytics.
Contact and download forms
If you communicate with us using our contact forms – like the one found on https://www.primo.com/contact/send-a-message/send-a-message or access gated content from our website, your information will be stored in our backend and sent to us using the Simple Mail Transfer Protocol (SMTP).
Information will then be stored in our email system and may be used for further processing in our CRM system.
If you join one of our newsletters the email address you submit will be forwarded to Brevo who provides our email marketing services. We consider Brevo a third-party data processor.
Your email address and other data will remain in our database as long as we continue to use email marketing services or until you specifically request removal from our system. You will be able to do this by using the UNSUBSCRIBE link enclosed in all marketing emails sent by us.
You may also request removal from the mail system by sending an email to firstname.lastname@example.org. While your email address is in our newsletter subscription database, you will receive periodic newsletters – approximately 10 times yearly.
Our newsletters will contain information about our products and services, market-related news and events + invitations to meet us at tradeshows.
Login to product catalogues
If you sign up as a user of our product catalogues we automatically collect and store data related to any input or submission you provide on the site.
When signed in to our product catalogues we store and protect the content you provide by use of our services.
See below to learn more about how we store your information and how long it remains in our databases.
Third party data processors
We use a number of third parties to process personal data on our behalf. These third parties has been carefully chosen for their compliance with the legislation in the EU General Data Protection Regulation (GDPR):
(Analytics and TagManager) www.google.com
(website content management) www.dynamicweb.com
(website hosting) www.hostnordic.dk
Microsoft Dynamics CRM
(Customer relationship management) (www.microsoft.com)
(digital marketing services) www.co3.dk
(digital marketing services) www.mcb.dk
(Email marketing & marketing automation system) brevo.com
(IP / Company tracking application) dealfront.com
Primo is not making use of these messages or data other than to follow up on users’ registered issues or inquiries. Your personal data will be processed and transmitted in accordance with the General Data Protection Regulation (GDPR).
How long do we store your information
We will retain any information collected for the time necessary to fulfill purposes outlined on consent pages related to the individual collection point.
Purposes include – but are not limited to - marketing activities, general information about our services and products, sales contact, newsletters and business intelligence.
At any time you have the right to request data “erased” from our databases. We will respond as quickly as possible – in any event within two weeks.
To continuosly comply with current privacy regulations and framework, we use the Cookie Information software:
What is a cookie?
A cookie is a small data file stored in your computer, tablet or smartphone. A cookie is not a program that can contain harmful malware or virus.
You can see the specific services that store cookies and why they do it, under the different categories:
How long are cookies stored?
How to block or delete cookies
You may at any time block all or just third-party cookies completely by changing the browser settings on your computer, tablet or smartphone. The location of these settings will depend on the browser you use. However, you should be aware that if you block all or just third-party cookies, there may be functions and services that you will be unable to use on the website (because these depend on cookies).
You can opt-out of cookies from Google Analytics here.
How can you delete cookies?
It is easy to delete cookies that you have previously accepted. It depends on which browser (Chrome, Firefox, Safari, etc.) and device (smartphone, tablet, PC, Mac) you are using.
You can typically find this information under settings – Security and Privacy – but this may vary from one browser to another. Specify which device/browser you are using (click the appropriate link):
Changing your consent
You can change your consent by either deleting cookies from your browser or by changing your original choice by clicking the link below:
You can change your consent by clicking here
Remember: If you use more than one browser, you must delete cookies in all of them.
Do you have any questions?
Your consent applies to the following domains: primodeutschland.de, primo.com, fi.primo.com, no.primo.com, se.primo.com, cn.primo.com, pl.primo.com, nl.primo.com, da.primo.com
We will report any incidents of unlawful data breach of our databases or website to all relevant authorities and people within 72 hours of us becoming aware of the breach if it is apparent that identifiable personal data has been stolen.
The data controller of this website is
Any questions regarding this policy or any other questions about our data processing or security may be addressed to:
Inter Primo A/S
Højbro Plads 6
T: +45 3341 8888